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Bakery & Desserts
From first bite to final crumb.
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Consumer Health
Flavor to help the medicine go down.
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Savory
Add some irresistible oomph.
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Bars & Cereal

Raising the bar on taste.

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Frozen Desserts

Get the scoop on flavor.
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Snacks

Craveable, authentic snack flavor solutions.

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Beverage
Best in glass taste.
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Performance nutrition

Pump up flavor and performance. 

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Confections
Time for a sweet treat.
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Pet Care
Pet food pets love and parents trust.
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Understanding Flavor
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Navigate Regulatory Requirements
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Work with a Flavor Partner
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Build Innovation Pipeline
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Reformulate Products
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Achieve Clean Label Goals
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Work with Functional Ingredients
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Match Flavor Profiles
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Predict Consumer Preference
Learn
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About Flavor University
Learn the science and creativity behind flavor.
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Flavor University® Podcast
Top Courses
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Flavor 101
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Heat 201
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Flavor 101 Hits the Road
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Taste Modification 201
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Functional Beverage Flavor 201
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Savory Flavor 201
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beverage flavor 201
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Cereal, Bars, Bakery & Snacks Flavor 201
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Trends & Insights
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Flavor Forecast
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First in Flavor
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Next Course: Coming soon

Functional Beverage Flavor 201

You have food knowledge. Let’s add some flavor to your tool belt.

Class Topics

Anatomy of Innovation

We’ll talk through three key considerations for successful product innovation in the functional beverage space—the consumer perspective, base formulation, and picking the perfect characterizing flavor profile.

Regulatory Considerations for Functional Beverages

During this session, we’ll take a look at the laws governing labeling and product specifications including food allergens, flavoring agents, ingredient classifications, flavor categories, organic, and more. Then, we’ll briefly discuss current events and the implications they may have on the functional beverage industry and your product development.

Flavor & Marketing Trends

Together, we’ll explore ways beverages are adapting to meet consumers’ growing interest in health and wellness; uncover how throwback flavors and exotic fruit varietals are transforming each sip into a flavorful journey; and discover how bold flavors are inspiring the latest beverage innovations.

Technical Tips & Marketing Insights for Protein & Meal Replacements; Energy & Pre-workouts; and Hydration Beverages

We’ll review category & consumer insights to set the stage for understanding innovation happening within each of these three functional beverage categories. Then, our technical experts will discuss taste considerations and technical tips & tricks for formulating with various types of functional ingredients and ways to get the most out of your chosen flavor profile.

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