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Bakery & Desserts
From first bite to final crumb.
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Consumer Health
Flavor to help the medicine go down.
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Savory
Add some irresistible oomph.
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Bars & Cereal

Raising the bar on taste.

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Get the scoop on flavor.
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Craveable, authentic snack flavor solutions.

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Beverage
Best in glass taste.
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Pump up flavor and performance. 

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Confections
Time for a sweet treat.
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Understanding Flavor
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About Flavor University
Learn the science and creativity behind flavor.
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Flavor University® Podcast
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Flavor 101
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Heat 201
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Flavor 101 Hits the Road
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Taste Modification 201
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Functional Beverage Flavor 201
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Savory Flavor 201
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beverage flavor 201
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Cereal, Bars, Bakery & Snacks Flavor 201
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Trends & Insights
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Flavor Forecast
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First in Flavor
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Trends & Insights

Unlock the Future of Flavor

We track and openly share what you need to know, right now. Key flavor movements, essential consumer insights and technical advice from our very own experts.
Voice of the Expert: Powerhouse for your Products - Fruit Flavors Fruit

Voice of the Expert: Powerhouse for your Products - Fruit Flavors

Learn more from Hannah Subgrunski, Associate Scientist, and Thomas Kountz, ...

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10 Things You Should Know: October Edition 10 Things

10 Things You Should Know: October Edition

Download the Report 1. Heinz Mayo Halloween Heinz has launched a ...

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Flavor Spotlight: Truffle | Ghost Pepper | Maple | Mangosteen Trends

Flavor Spotlight: Truffle | Ghost Pepper | Maple | Mangosteen

Truffle | Ghost Pepper | Maple | Mangosteen Indulgent sweet profiles to vibrant ...

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Voice of the Expert: Encapsulation Technology for Flavor Impact and Enhancement Trends & Insights

Voice of the Expert: Encapsulation Technology for Flavor Impact and Enhancement

Learn more from Dr. Bob Sobel, VP of Research and Innovation, in the video! ...

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Seasonal Flavor Lookback: Trends of Summer Fruit

Seasonal Flavor Lookback: Trends of Summer

Click here for the full report! Spanning from June to September, the summer ...

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Seasonal Flavor Trends in Pet Treats Pet-Care

Seasonal Flavor Trends in Pet Treats

From howl-iday ham to pup-kin spiced, seasonal pet treat flavors continue to ...

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Voice of the Expert: Bringing Heat to Life Trends & Insights

Voice of the Expert: Bringing Heat to Life

Learn more from Brian Javier, PD Scientist, in the video! Read the Complete ...

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Indulgence Insights: Tracking Consumers’ Cravings Dessert

Indulgence Insights: Tracking Consumers’ Cravings

Indulgence isn't just a passing craving—it's a lifestyle. In fact, 58% of ...

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Voice of the Expert: Strawberry Flavors — Take Your Pick! Trends & Insights

Voice of the Expert: Strawberry Flavors — Take Your Pick!

Learn more from Hannah Subgrunski, Associate Scientist, in the video! Request a ...

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Voice Of the Expert: Sweet Brown Flavor for Warmth & Nostalgia Trends & Insights

Voice Of the Expert: Sweet Brown Flavor for Warmth & Nostalgia

Learn more from Lisa Bird, Senior Principal Scientist, in the video! Read the ...

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Flavor Spotlight: Gochujang | Chili Crisp | Apple Pie Spice | Guava Trends

Flavor Spotlight: Gochujang | Chili Crisp | Apple Pie Spice | Guava

Gochujang | Chili Crisp | Apple Pie Spice | Guava Indulgent sweet profiles to ...

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10 Things You Should Know: September Edition 10 Things

10 Things You Should Know: September Edition

Download the Report 1. Starbucks Fall Menu Starbucks has launched its fall menu ...

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